This year, I ran and co-ordinated Tracey Emin’s stand at The Other Art Fair. I souly organised the event on Tracey’s behalf. Ranging from fabricating the cast limited edition sculptures, to press and promotion. I also was working at the event for the week it was open. Standing at the stall, selling limited edition prints by Tracey.
Below are some of my images of the casts i made exclusively for this event. It was the first time Emin International had produced a limited edition sculpture for sale.
Me me, Tracey Emin, 2014. Edition of 100, 20 Ap’s
Little Bird, Tracey Emin, 2014. Edition of 40, 10 Ap’s
We also made a new limited edition poster featuring one of Tracey’s neon art works.
I Promise To Love You, Tracey Emin, 2014. Edition of 1000
FAIR DIRECTOR RYAN STANIER TELLS THE STORY OF HOW THE OTHER ART FAIR BECAME SUCH AN INSTANT SUCCESS FOR ARTISTS AND ART LOVERS…
For anyone with an artistic streak, London is a vibrant hub of creativity, with a profusion of commercial galleries and pop-up spaces as well as a diverse annual program of art fairs. The city is bursting with artists exploring every medium – be it moving image, or sculpture, drawing or photography. With a London audience eager to discover ‘the next big thing’, why is then so difficult for talented artists to gain recognition?
Commercial galleries play a pivotal role in representing and developing artistic talent. The number of artists they support, however, is limited and leaves 99% of practising artists without exclusive representation, the majority of whom are young artists searching for their break.
For these undiscovered artists, The Other Art Fair is a unique platform from which they can independently showcase their work: to gallerists, curators, critics and collectors. Not only about selling artworks, these four days enable artists to launch their work in the contemporary art world, gauge the public’s response to their pieces and meet fellow artists for potential future collaborations. The fair is wide-reaching in its audience, attracting individuals who support artistic practice in other ways: advertising agencies, fashion designers and corporate companies looking to commission pieces.
The Other Art Fair is unique in its approach to supporting artists. In addition to the four days, we support them throughout the year by offering free seminars and workshops, the opportunity to sell online and connecting individuals with companies and associations.
I’m pleased to say that this model thus far has received much success. As a direct result of the fair, many artists are now working with galleries in London, LA and New York. Artists have sold to collectors, first time buyers and art dealers not to mention numerous commissions with advertising and design companies.
As a fair visitor, you have the opportunity to meet, discuss and buy from 100 emerging artists chosen by our esteemed panel of experts. It enables you to discover from the most exciting new talent. By purchasing artwork at the fair, you are directly supporting emerging artistic talent and contributing to the growing opportunities for these undiscovered artists.
As Stylist Magazine said “Visit The Other Art Fair to discover the next YBA”.